Octagon Inc., a multinational clothing company, groups customers across national markets based on criteria such as level of economic development, cultural characteristics, buying patterns, and regulatory environment. Given this information, it can be said that Octagon is engaged in _____.

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Octagon Inc. is categorizing its international markets based on various factors like economic development, culture, buying habits, and regulations, which is a strategy known as global market segmentation. This approach allows the company to tailor its marketing efforts and product offerings to better suit the specific needs and preferences of different customer segments across the globe.