Mauve Inc, a Beverages Company, Has Adopted the Marketing Approach of of Global

Mauve Inc., a beverages company, has adopted the marketing approach of global branding. It can be said that:

A) Mauve's marketing and operations costs are likely to increase.
B) Mauve's customers in different markets are likely to desire similar product features.
C) Mauve is likely to enhance its ability to meet government requirements in countries with existing markets.
D) Mauve is likely to diverge its product expectations from that of its customers.