Matrix Inc

Matrix Inc., an American luxury watch company, is planning to start its operations in Yenkin, a country in South America. Matrix has determined that customers in Yenkin will respond favorably to the same marketing mix as customers in its domestic market. In this case, Matrix _____.

A) can standardize to take advantage of the cost reductions gained through economies of scale
B) should tailor its products and promotions to meet the needs of the customers in Yenkin
C) can avoid the complications of being perceived as an outsider in Yenkin by customizing its products
D) should use a cost-plus pricing strategy