Oceana Inc. is a Canadian food manufacturing company that recently commenced its international operations. Using a blend of standardized and differentiated marketing strategies, Oceana has been able to achieve economies of scale. It has standardized its products and created a brand that is recognizable across continents while retaining the flexibility to customize products and marketing efforts to the end user based on market preferences. This blended approach is known as _____.

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Glocalization refers to the practice of conducting business according to both local and global considerations. Oceana Inc.'s strategy of blending standardized and differentiated marketing strategies to adapt to local preferences while maintaining a global brand identity fits the definition of glocalization.