According to the American Marketing Association, a _____ is the name, term, design, symbol, or any other feature that identifies one seller's goods or service as distinct from those of other sellers.

Question

Quizplus · Accepted Answer

A brand is what differentiates one seller's goods or services from those of others according to the American Marketing Association. It encompasses names, terms, designs, symbols, or any other features that identify and distinguish products or services.

According to the American Marketing Association, a _____ Is the Name