Donavon Inc., a beverage company, designs social media posts to advertise its products. These posts are shared by people on different social media platforms, thus helping Donavon receive maximum exposure. Given this information, it can be said that Donavon uses _____.

Question

Quizplus · Accepted Answer

Viral marketing is the strategy that Donavon Inc. is using, as it involves creating content that is shared widely by individuals on social media, thereby increasing the company's exposure organically.