Prendez Inc., a car manufacturing company, sells high-end cars worldwide. It sets a high price for its luxury cars and sells to the segment that is willing to pay a premium. Given this information, it can be said that Prendez follows a _____.

Question

Quizplus · Accepted Answer

Prendez Inc. uses a skimming pricing strategy by setting high prices for its luxury cars, targeting customers willing to pay a premium for high-end products. This approach is common for luxury goods where the value is perceived in the exclusivity and quality of the product.