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As the Marketing Head of an E-Commerce Firm, Samuel Toru

Question 38

Multiple Choice

As the marketing head of an e-commerce firm, Samuel Toru observes consumer purchasing patterns for different regions and collaborates between the inventory, advertising, and customer service departments. This way, he can ensure that the physical and online stores are able to attract different types of consumers and do not run out of stock. In this scenario, Samuel can be said to have _____.


A) functional excellence
B) decentralized decision making ability
C) malice aforethought
D) the duty to retreat

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