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Nykiara, a Global Brand Based in the Country of Jonabha

Question 33

Multiple Choice

Nykiara, a global brand based in the country of Jonabha, hires Rob, a regional management expert, when it decides to enter the Kykasian market. Rob helps Nykiara understand the local trends, emerging needs, and product usage patterns. Nykiara has been locally responsive in this scenario. Which of the following statements is true in this context?


A) Nykiara will need to change its positioning strategies based on national differences in market structure.
B) Nykiara will need to challenge the local regulations as it is a company that serves consumers globally.
C) Nykiara can effortlessly leverage globally derived knowledge.
D) Nykiara can easily lower costs through global economies of scale.

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