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Lionshash Inc

Question 36

Multiple Choice

Lionshash Inc. wants to localize its brand in various countries. Before entering the Keonesse market, Lionshash promotes Fred, who grew up in Keon and has also worked with Lionshash for almost a decade. In this scenario, Fred will be beneficial for Lionshash as he would have a better sense of _____.


A) intracultural variation
B) global penetration
C) local integration
D) interregional occupation

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