MoonLit Foods is a global supplier of ready-to-eat snacks. Although it has a variety of eatables, it has always chosen to tailor its products to the needs and preferences of customers in each of the countries in which it operates. In the context of choosing an international strategy, which of the following strategies has MoonLit adopted in this scenario?

Question

Quizplus · Accepted Answer

MoonLit Foods has adopted a multidomestic strategy, as it customizes its products to meet the preferences and needs of customers in each country it operates in, which is a hallmark of the multidomestic approach. This strategy focuses on maximizing local responsiveness, often at the expense of global integration.

MoonLit Foods Is a Global Supplier of Ready-To-Eat Snacks