Varan Inc. is a company based in the country of Jeova, and it wishes to enter a foreign market. If it uses the equity mode for its international expansion, then which of the following entry modes is Varan Inc. most likely using?
A) Exporting
B) Licensing
C) Franchising
D) Joint ventures

Question

Quizplus · Accepted Answer

Equity modes of entry into a foreign market involve the establishment of a direct investment in the country. Joint ventures, where a company collaborates with a local firm to establish a new entity, are a prime example of this, as they require investment and entail shared ownership and control.

Varan Inc Is a Company Based in the Country of Jeova