In the context of entry tactics available for different entry modes, which of the following is a difference between the "make" tactic and the "buy" tactic?
A) Licensing uses the "make" tactic, whereas a turnkey project uses the "buy" tactic.
B) Joint ventures use the "make" tactic, whereas licensing uses the "buy" tactic.
C) Unlike with the "make" tactic, with the "buy" tactic, a firm develops its own operations in a new market.
D) Unlike with the "make" tactic, with the "buy" tactic, a firm can acquire existing franchisee operations to enter a new international market.

Question

Quizplus · Accepted Answer

The "make" tactic involves a firm developing its own operations from the ground up in a new market, while the "buy" tactic involves acquiring or partnering with existing operations, such as through franchising or acquisitions, to enter a market.

In the Context of Entry Tactics Available for Different Entry