Which of the following is a difference between efficiency-enhancing innovations and market-creating innovations?
A) Unlike efficiency-enhancing innovations, market-creating innovations lead to decreasing revenue of a company.
B) Unlike efficiency-enhancing innovations, market-creating innovations prevent companies from growing in size.
C) Unlike efficiency-enhancing innovations, market-creating innovations create a new class of consumers.
D) Unlike efficiency-enhancing innovations, market-creating innovations provide certainty in generating profits.

Question

Quizplus · Accepted Answer

Market-creating innovations introduce new products or services that create new markets and new demand, thereby attracting a new class of consumers. Efficiency-enhancing innovations, on the other hand, focus on improving the efficiency and productivity within existing markets without necessarily creating new consumer segments.

Which of the Following Is a Difference Between Efficiency-Enhancing Innovations