Which of the following differentiates market-creating innovations from performance or efficiency innovations making it the least likely choice by companies?
A) Unlike performance or efficiency innovations, market-creating innovations cannot create a new class of consumers.
B) Unlike performance or efficiency innovations, market-creating innovations cannot increase a company's revenue.
C) Unlike performance or efficiency innovations, market-creating innovations involve investment decisions that are often based on short-term metrics.
D) Unlike performance or efficiency innovations, market-creating innovations prevent companies from growing in size.

Question

Quizplus · Accepted Answer

Market-creating innovations often require long-term investment and a vision that goes beyond short-term metrics, making them less appealing to companies focused on immediate financial performance. Performance or efficiency innovations, on the other hand, typically aim at improving existing processes or products and often have clearer, short-term financial benefits.

Which of the Following Differentiates Market-Creating Innovations from Performance or Efficiency