Jillone Technocraft Has Developed a New Kind of Couch That

Jillone Technocraft has developed a new kind of couch that can be converted into bedding without the efforts of having to pump air in or out. The new technology behind the making of this couch is unique and a complete innovation by the design team at Jillone. Although the company is not sure how effective it will be in attracting a new customer base, it is still confident and wants to take the risk. Which of the following is most likely the reason Jillone has chosen to incorporate market-creating innovation?

A) It wants the company to grow in size and achieve an increase in its revenue.
B) Profit generation is certain.
C) It wants to test its product in the market before the product's release.
D) Time-consumption during the development phase is minimal.