Phil, an American employee at an advertising company, was assigned to work with an Indian client to develop a marketing campaign for one of the client's products. After his first meeting with the client and his team, Phil realized that the client's culture was significantly different from his own. Despite disagreeing with many of the cultural differences, Phil readjusted his thinking and behavior to meet the demands of the situation. This scenario illustrates the concept of _____.

Question

Quizplus · Accepted Answer

Recentering involves adjusting one's thinking and behavior to align with different cultural norms and expectations, as demonstrated by Phil's adaptation to work effectively with his Indian client.

Phil, an American Employee at an Advertising Company, Was Assigned