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Praltis Inc

Question 4

Multiple Choice

Praltis Inc., is a company that manufactures cars. One of its new models, a convertible car, is now in its mature phase. According to the theory of the international product life cycle, which of the following statements is most likely to be true in this case?


A) The product will be primarily consumed in less-developed countries.
B) The innovating company will begin to create brand loyalty by selling to new customers.
C) Production by the company will decline and there will be decreased competition and exports.
D) Global sales will taper off and prices will fall.

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