In the context of international business, unlike firms that are reactive, firms that are proactive _____.
A) seek to build capabilities that build a reputation for ethical conduct
B) seek to build capabilities that let them quickly respond to social pressures
C) engage in actions that attempt to minimize damage to their reputation
D) avoid engaging in corporate social responsibility (CSR) initiatives

Question

Quizplus · Accepted Answer

Proactive firms actively seek to build capabilities and reputations for ethical conduct, rather than just responding to external pressures or attempting to minimize damage after the fact. This approach is part of a strategic effort to establish a strong, positive reputation in the international business environment.

In the Context of International Business, Unlike Firms That Are