Sharon is the chief executive officer of Kacey Cosmetics, a leading cosmetics brand in Australia. She is in consultation with the company's board of directors to plan strategies about expanding the company's operations to Europe. Which of the following can help Kacey Cosmetics in successfully engaging in international business?
A) Focusing on the external factors that are consistent across companies and industries
B) Knowing that the best way to do business domestically is the best way to do business internationally
C) Knowing how to manage activities when differences arise
D) Understanding that customers and suppliers speak the same language
Correct Answer:
Verified
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