Relish Inc. is an American food manufacturing company that produces cereal and convenience foods. It wants to expand its market in Johivia, a country in West Asia. Which of the following is a sociocultural factor that it should consider before starting operations in Johivia?

Question

Quizplus · Accepted Answer

Sociocultural factors include aspects that affect consumer needs and the potential market for a product, such as cultural, social, and educational influences. Educational standards can influence the population's preferences, dietary habits, and openness to foreign products, making it a crucial consideration for a food manufacturing company like Relish Inc. aiming to expand into a new country.