Franchising Is Similar to Licensing in That

Franchising is similar to licensing in that:

A) it requires that the franchiser allows the franchisee to use its trademarks, patents, and copyrights according to a strict template outlining the way it does business.
B) it requires the franchisee to pay a royalty in return for using the franchiser's intellectual property and receiving managerial support.
C) it involves the franchiser building new plants or offices and then hiring employees when the franchisee enters the franchiser's market.
D) it involves the franchiser purchasing goods or services from the franchisee to be sold in the franchiser's home market.