Consumer Staples Inc. includes in its advertising obvious exaggerations, vague generalities, and puffery about its products. The firm may be subject to sanctions for
A) the obvious exaggerations.
B) the vague generalities.
C) the puffery.
D) none of the choices.

Question

Quizplus · Accepted Answer

None of the choices. Exaggerations, vague generalities, and puffery are all legal forms of advertising and do not constitute false advertising or deceptive practices. As long as the claims made in advertising do not mislead or deceive consumers, they are considered legal.