EZ Workout Inc. advertises Fit Step, an exercise machine, online. In its ads, EZ claims that the use of Fit Step measurably enhances the attainability of fitness and weight loss goals, and will contribute significantly to the length of its users' lives. In this context, the company's ads and claims must be

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Claims made in advertising, especially those related to health, fitness, and longevity, must be substantiated with evidence or proof to ensure they are not misleading to consumers.