Compared to advertising, publicity offers a firm greater control over when and how often the message is communicated.

Name: Compared to advertising, publicity offers a firm greater control over when and how often the message is communicated.
Brand: Quizplus
Rating: 4.7 (40 reviews)

Question

Quizplus · Accepted Answer

This statement is false. Advertising allows a firm greater control over when and how often the message is communicated, while publicity relies on media outlets to publish or broadcast the message.

Compared to Advertising, Publicity Offers a Firm Greater Control Over