Outdoor Adventures, Inc. operates a chain of very large stores that offer an incredible selection of sporting goods at very competitive prices. When Outdoor Adventures opens its first store in a new region, smaller sporting goods stores almost always experience a noticeable drop in sales. Outdoor Adventures stores can be classified as
A) warehouse clubs.
B) department stores.
C) category killers.
D) full-service wholesalers.

Question

Quizplus · Accepted Answer

A category killer store offers a huge selection of goods within a single product category (such as books or sporting goods).