Zara is the publisher of "Luxe Ladies Magazine," which is a publication targeted to Millennial and Gen Z women. Because it is a small, new publication, some of the larger bookstores, convenience stores, and newsstands are not agreeing to distribute the magazine. Zara is very concerned by this trend, because she believes that her publication, like most magazines, needs ________ distribution in order to succeed.

Question

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Magazines are convenience goods. Producers of convenience goods use intensive distribution to put them into as many retail outlets as possible.

Zara Is the Publisher of "Luxe Ladies Magazine," Which Is