Athleisure, Inc. sells athletic gear by sending customers a catalog nine times a year. The company has no retail stores or website, but offers a toll-free order number that operates 24 hours a day, 365 days a year. Athleisure, Inc. sells using a technique known as

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Telemarketing is the sale of goods and services by phone. Many firms that use this approach send catalogs to potential customers and offer toll-free telephone numbers. Telemarketing is a form of direct marketing, but it is not direct selling. Direct selling involves going to the customer's home or place of work.