According to the Adapting to Change box, social celebrity-driven mobile games are not making as much money as app developers expected.

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Social celebrity-driven mobile games are a huge money maker for both celebrities and app developers. In fact, developers are remodeling less popular games and adding in celebrities to enhance the product. As of today, it's a $200 million a year industry and is showing great growth possibilities.

According to the Adapting to Change Box, Social Celebrity-Driven Mobile