Jackson is the owner of a small pizzeria and draws a variety of competition-from other local restaurants offering pizza to the large national chains. The small size of Jackson's business prevents him from successfully utilizing a product differentiation strategy.

Question

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Small firms sometimes have an advantage when it comes to differentiating their products, because they are close to their customers and are often more flexible than their larger competitors. In fact, creative product differentiation is often a key to the success of small businesses.

Jackson Is the Owner of a Small Pizzeria and Draws