Epic Electronics' promotional efforts are intended to increase the public's awareness of its new product's benefits and uses. This effort is consistent with the ________ stage of the product life cycle model.
A) introduction
B) growth
C) maturity
D) decline

Question

Quizplus · Accepted Answer

The introduction stage of the product life cycle is the commercialization of a new good or service. Promotional efforts are intended to inform potential customers of the benefits of the new product.

Epic Electronics' Promotional Efforts Are Intended to Increase the Public's