The marketing team at Classic Creatives emphasizes marketing the goods that will earn the company a profit. This focus on profit orientation shows that Classic Creatives has not yet adopted the marketing concept that emphasizes a customer orientation rather than a profit orientation.

Question

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The marketing concept has three parts: a customer orientation, a service orientation, and a profit orientation. The customer orientation and profit orientation components are not mutually exclusive, since firms are unlikely to earn a profit unless they are responsive to the needs of their customers.

The Marketing Team at Classic Creatives Emphasizes Marketing the Goods