Greener Grass, a business specializing outdoor sprinkler systems, serves several commercial customers, as well as residential customers. As the business expands, Greener Grass's management may want to consider departmentalizing by customer group and then by process.

Question

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Companies that serve customers with varying needs may be able to respond quicker if their employees specialize in one customer group. Beyond that, a company like the one in this example that goes through several steps in serving each customer may specialize by process.

Greener Grass, a Business Specializing Outdoor Sprinkler Systems, Serves Several