Milo was confident that baseball fans would fill the seats in his brewhouse if they just knew about the place. After all, he offered convenience, easy walking distance to the local MLB stadium, great local talent for entertainment and several fresh premium craft beers. He uses Twitter and Facebook to connect with potential customers, and offers free wifi for customers. These are worthy strategies for reaching digital natives.

Question

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Introducing change is difficult for any manager. In order to attract digital natives (younger generations who grew up with the Internet), businesses are trying to reach them on social networking sites.

Milo Was Confident That Baseball Fans Would Fill the Seats