Maya Opened a Bakery in a Seaside Resort Town

Maya opened a bakery in a seaside resort town. She was positive she had the perfect location as plenty of hotels and inns were within walking distance of her storefront. She planned to use her grandmother's recipes and only the finest ingredients for her upscale resort customers. During her first week of business, she was disappointed with lackluster sales. When she drove past the regular breakfast-style restaurants and even the nearby Starbucks, she noticed they were rather bustling. Maya most likely

A) did not publicize in the appropriate places.
B) underestimated the competition.
C) should have considered weather conditions before assuming that her business would be vibrant.
D) did not consider that small businesses never get the name recognition in resort towns that larger businesses and franchises realize.