Making False statements about a competitor's products,services,property,or business reputation could make a company liable for ________.

Question

Quizplus · Accepted Answer

Disparagement (also known as trade libel or product disparagement) refers to the communication of false or misleading information about a competitor's products, services, property, or business reputation that is intended to harm their business or financial interests. It can make a company liable for damages in a civil lawsuit. Invasion of the right to privacy (A) involves the unreasonable intrusion into an individual's private life, while tort of appropriation (B) involves using a person's name or likeness without permission for commercial gain. Misappropriation of the right to publicity (D) is the unauthorized use of a person's name or likeness for commercial purposes. While all of these may be illegal, only disparagement directly applies to false statements about a competitor's products or business reputation.

Making False Statements About a Competitor's Products,services,property,or Business Reputation Could