________ occurs when a famous mark is linked to products of inferior quality or is portrayed in an unflattering context.
A) Blurring
B) Tarnishment
C) Basic dilution
D) Astroturfing

Question

Quizplus · Accepted Answer

Tarnishment occurs when a famous mark is linked to products of inferior quality or is portrayed in an unflattering context. Blurring refers to when a famous mark becomes less distinctive due to its use on non-competing products, while basic dilution refers to when a famous mark becomes less distinctive due to its widespread use on various products. Astroturfing is a practice of creating fake online reviews or social media buzz to promote a product or a brand.

________ Occurs When a Famous Mark Is Linked to Products