Using the Factor Ratings Shown Below, Determine Which Location Alternative

Using the factor ratings shown below, determine which location alternative should be chosen on the basis of maximum composite score. $$\begin{array} { | l | c | c | c | c | } \hline & & { \text { Location } } \\\hline \text { Factor } & \underline { \text { Weight } } & \underline { \mathrm { A } } & \underline { \mathrm { B } } & \underline { \mathrm { C } } \\\hline \text { Easy access } & 0.15 & 86 & 72 & 90 \\\hline \text { Parking facilities } & 0.20 & 72 & 77 & 91 \\\hline \text { Display area } & 0.18 & 86 & 90 & 90 \\\hline \text { Shopper (walking) traffic } & 0.21 & 94 & 86 & 80 \\\hline \text { Neighborhood wealth } & 0.16 & 99 & 89 & 81 \\\hline \text { Neighborhood safety } & 0.10 & 96 & 85 & 75 \\\hline\end{array}$$