Which of the following statements best describes the relationship between quality management and product strategy?
A) Product strategy is set by top management; quality management is an independent activity.
B) Quality management is important to the low-cost product strategy, but not to the response or differentiation strategies.
C) High quality is important to all three strategies, but it is not a critical success factor.
D) Managing quality helps build successful product strategies.
E) Companies with the highest measures of quality are no more productive than other firms.

Question

Quizplus · Accepted Answer

Quality management plays a vital role in building and implementing successful product strategies. By managing and improving the quality of their products, companies can differentiate themselves from competitors and achieve a competitive advantage. High quality is a critical success factor for all three product strategies: low-cost, response, and differentiation.

Which of the Following Statements Best Describes the Relationship Between