Marketing issues such as advertising, image, and promotion are important to quality because:
A) they define for consumers the tangible elements of a service.
B) the intangible attributes of a product (including any accompanying service) may not be defined by the consumer.
C) they educate consumers on how to use the product.
D) they make the product seem more valuable than it really is.
E) they raise expenses and therefore decrease profitability.

Question

Quizplus · Accepted Answer

Marketing issues such as advertising, image, and promotion help to communicate and define the intangible attributes of a product or service to consumers. This is important because often consumers may not be able to fully understand or appreciate the intangible benefits of a product, but effective marketing can help to educate and inform them. Additionally, marketing can help to create a positive image and perception of the product which can lead to increased sales and customer loyalty.

Marketing Issues Such as Advertising, Image, and Promotion Are Important