Small-scale entries normally benefit by their:
A)Unlimited upside risk.
B)Emphasis on "learning by doing."
C) Strong strategic commitment.
D) First mover advantages.

Question

Quizplus · Accepted Answer

Small-scale entries often involve new or inexperienced firms, and as such, learning by doing is a key benefit. This means that the firm can gain valuable knowledge, experience, and skills by entering on a small scale and testing the market before fully committing. Unlimited upside risk, strong strategic commitment, and first mover advantages are not necessarily inherent benefits of small-scale entries.

Small-Scale Entries Normally Benefit by Their