Start-ups sometimes lack legitimacy, but this intangible resource can be transferred through association with alliance partners, sponsors, or customers.

Question

Quizplus · Accepted Answer

Legitimacy can indeed be transferred through association with alliance partners, sponsors, or customers. This is because these established entities can lend credibility to a start-up by endorsing or associating with it, thereby enhancing its legitimacy in the eyes of others.

Start-Ups Sometimes Lack Legitimacy, but This Intangible Resource Can Be