One of the best ways for an entrepreneurial firm to overcome the liability of newness is:

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Drawing on entrepreneurs' social networks can help overcome the liability of newness by leveraging personal relationships and getting word-of-mouth referrals, which can provide credibility and legitimacy to the firm in its early stages. IPOs can be expensive and time-consuming, and a specialized differentiation strategy may not always be feasible or effective. Using underutilized resources and capabilities can be helpful, but may not necessarily address the legitimacy and credibility concerns that come with being a new firm. Therefore, leveraging social networks is often the most effective and efficient way to overcome the liability of newness.

One of the Best Ways for an Entrepreneurial Firm to Overcome