In the process of internationalization, which model states that firms must enter culturally and institutionally close markets first, spend enough time there to accumulate overseas experience, and then gradually move from exports to more sophisticated strategies?

Question

Quizplus · Accepted Answer

The stage model, also known as the Uppsala model, suggests that firms must first enter culturally and institutionally close markets, such as neighboring countries, before moving on to more distant and dissimilar markets. The model recommends that firms spend enough time in each market to accumulate overseas experience before gradually progressing from exports to more sophisticated strategies such as joint ventures and wholly owned subsidiaries.

In the Process of Internationalization, Which Model States That Firms