At its core, the institution-based view focuses on how certain strategic choices are diffused from a few firms to many. Such forces of institutionalization are driven by a combination of regulatory, normative, and cognitive pillars. Think of an example of how a firm has strategically responded to an ethical challenge. Describe that challenge and indicate which of the four strategic choices given in the text you think the firm used to address that challenge. Explain why it used that type of response.
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