A SWOT analysis of the value chain engages managers in ascertaining a firm's strengths and weaknesses on an activity-by-activity basis.

Question

Quizplus · Accepted Answer

This statement is true. A SWOT analysis is used to identify a firm's internal strengths and weaknesses as well as external opportunities and threats. When applied to the value chain, it allows managers to analyze each activity within the chain and identify areas where the firm may be excelling or struggling.

A SWOT Analysis of the Value Chain Engages Managers in Ascertaining