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Which Is Generally NOT True of Differentiation

Question 50

Multiple Choice

Which is generally NOT true of differentiation?


A) Inability to pass on suppliers' price increases to buyers.
B) Relentless efforts of competitors to duplicate differentiation.
C) Key areas of application include research and development, marketing/sales and after-sale services.
D) It is a challenge to identify attributes that are valued by customers in each market segment.

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