Porter's three generic choices address how a firm is to make strategic choices in order to:

Question

Quizplus · Accepted Answer

Porter's three generic choices are cost leadership, differentiation, and focus. By choosing either cost leadership or differentiation, a firm can strengthen its position relative to the five competitive forces by creating a unique value proposition that customers are willing to pay for or by offering products at a lower cost than competitors. Focus allows a firm to concentrate its efforts on a particular market segment, reducing the threat of competition from other firms. Therefore, the best choice is C as it directly addresses the need to strengthen the firm's position relative to the five competitive forces.

Porter's Three Generic Choices Address How a Firm Is to Make