The current brand of "global strategy" seems relevant only for multinational enterprises from developed countries, primarily North America, Europe, and Japan.

Question

Quizplus · Accepted Answer

The current brand of "global strategy" is primarily relevant for multinational enterprises from developed countries such as North America, Europe, and Japan. This is due to their higher levels of resources, expertise, and market power, which allow them to effectively implement global strategies. However, this does not mean that companies from other countries cannot adopt a global strategy, but they may face certain challenges and require different approaches.

The Current Brand of "Global Strategy" Seems Relevant Only for Multinational