The industry-based view posits that the degree of competitiveness in an industry largely determines firm performance.

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The industry-based view proposes that the competitiveness of an industry has a significant impact on the performance of firms within that industry. Factors such as the number and strength of competitors, ease of market entry, and availability of substitute goods or services can all affect the success of firms operating within the industry. As such, the industry-based view emphasizes the importance of understanding the broader competitive landscape when evaluating firm performance.

The Industry-Based View Posits That the Degree of Competitiveness in an Industry